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  • Writer's pictureBracha Torenheim

Before It's Too Late: From Missed Moments to Memorable Pictures


In the fast-paced world of modern media and digital storytelling, a single picture can often speak volumes. It encapsulates a moment, tells a story, and conveys emotions that words alone sometimes struggle to articulate. As we gear up for another year of creating compelling presentation videos, I can't help but reflect on the past and notice a rather startling statistic: only one out of every ten pictures we receive from our organization truly shines. >> - A Guide to Event Photography and Videography (and one BONUS tip!)


In the hustle and bustle of our year-round activities, it's no surprise that capturing stellar photos often takes a backseat. But here's the challenge: when we finally gather these visuals for our presentation videos, it can be a bit too late to remedy the situation. This year, I want us to break that pattern and ensure we're armed with a treasure trove of outstanding images that will make our program shine brighter than ever before.


To achieve this goal, I implore you to read this email and, more importantly, share it with your team. It's time for us to collaborate and pool our efforts to guarantee that the next video we create will be enriched with the best possible pictures that showcase our program in all its glory.


1. Consider Your Composition

When taking pictures for your organization, pay attention to the composition of your shots. Ensure that you capture eye-catching angles that highlight the subject or event. Experiment with different perspectives to add depth and interest to your photos.


2. On the kids' eyes angle

When taking pictures of kids, it's important to pay attention to the eye angle. Get down to their eye level or even lower to capture their perspective and create a more engaging and intimate photograph. This eye-level angle will not only make the child feel more comfortable and natural but also allow you to capture their genuine emotions and expressions.


3. Keep Backgrounds Clean and Uncluttered

A cluttered or distracting background can take the focus away from your subject. Aim for clean, uncluttered backgrounds that complement the main subject of your photo. This will make your images more visually appealing and professional.


4. Capture Genuine Emotions

Authenticity is key in organizational photos. Encourage people to smile and engage with each other naturally. Avoid taking pictures of individuals while they're eating or in awkward poses. Candid shots that showcase genuine emotions will resonate better with your audience.


5. Showcase the Environment

To provide context and tell a complete story, remember to capture the environment of the event or situation. This can help viewers get a better sense of the setting and atmosphere, adding depth to your visual storytelling.


6. Balance Vertical and Horizontal Photos

In the age of social media, we've grown accustomed to vertical photos for platforms like Instagram Stories, but it's essential to remember that our presentations are typically displayed on a 16:9 screen. While vertical pictures are perfect for social media, they can be challenging to incorporate seamlessly into our videos.


To ensure versatility and compatibility with our presentation videos, please make a conscious effort to capture both vertical and horizontal photos. Horizontal photos work beautifully within our video format and provide us with more flexibility during the editing process.


7. Organize Your Photos Efficiently

Managing your photo library is essential for easy retrieval and use. Consider using Google Photos or a similar platform to keep your images organized. Create albums or folders for each event, tag photos by person and time, and make selections regularly.


Bonus Tip:


Regularly Review and Select the Best Shots:

Don't wait until you have thousands of photos to sift through. After each event, take the time to review and select the best 15 to 20 photos. This will save you time in the long run and ensure that you have a curated collection of high-quality images ready for use in videos or other promotional materials.


So, let's embark on this journey together, let's work collaboratively to ensure that your next presentation video is a visual masterpiece that does justice to the incredible work you do.


Stay tuned for forthcoming emails with practical advice, insights, and creative ideas to elevate your showcasing game.

Together, we'll ensure that your presentation video is not just a compilation of moments but a compelling story told through the lens of excellence.





Bracha is the founder and CEO of TOP.

With over 18 years experience in marketing, directing and video production,

Bracha has produced some of the most highly viewed productions in the Jewish world, helping major organizations increase funding and viewership by millions.



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