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  • Writer's pictureBracha Torenheim

"Why Crowdfunding Campaigns Fail: The Top Mistakes to Watch Out For"

You did it! You set the date. Closed the deal with your crowdfunding

platform of choice. And FINALLY met with your campaign team.


Soon, you’ll be raking in the donations…

and we’re so freakin’ excited for you. Here’s how to NOT mess it all up.


***

Discover the 5 secret pitfalls every fundraiser needs to tackle before the BIG day to boost donor conversion AND hit your goal.

1. Not giving yourself time to prepare


Sure, you might need those donations fast, but failing to prepare is a sure way to burn out your donors and sacrifice your long term goals for short term gains. You might think your crowd won’t notice boring, formulaic writing, copy and paste designs, or your lack of any kind of compelling marketing strategy―but they do.


And your donate button will feel it.


Take the time to refine your pitch, set a realistic goal and develop a marketing strategy to reach potential donors.


2. Not Building a Community


Community support is the ride or die of crowdfunding campaigns.


So why is yours hitting the gas without you???


Here’s why.


You failed to build a highly engaged community before launching your campaign.


Avoid this issue by launching an online presence at least six months before your campaign. This will give you enough time to grow and engage your audience through social media, email, and other channels―before you ask them for money.


3. Lack of Transparency


Are you being straight with your people?


Donors want to know how their money will be used. Many campaigns fail because they don't provide enough information about their project or don't communicate their progress regularly.


Be transparent about your project's goals, timelines, and budget. Provide regular updates to your donors and be responsive to their questions and feedback.


4. Unrealistic Goals


Setting unrealistic fundraising goals is a recipe for disaster. Hello, 2 AM call to your campaign manager shooing koalas out of their car somewhere in Australia.


While this seems basic, it's surprising how many people overestimate their donors’ love for the cause. (Hint: It’s never as much as you think UNLESS you make it their top priority).


Do your research, assess your network's capacity, and set a realistic goal that will motivate donors to contribute.


5. Lack of Follow-Through


Your relationships are built on trust. And you can’t have trust if you’re not following through on your promises.


This can include not delivering rewards on time or failing to communicate effectively with donors. To avoid this, create a plan to fulfill your promises, communicate regularly with your donors, and provide updates on your progress.


Show your appreciation by thanking your donors and providing them with value beyond the campaign!


***

𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗳𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗼 𝘁𝗵𝗲 𝗧𝗢𝗣?


𝗙𝗼𝗿 𝗮 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘁𝗶𝗺𝗲 𝗼𝗻𝗹𝘆,

𝗪𝗲 𝗮𝗿𝗲 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗮 𝗼𝗻𝗲-𝗼𝗻-𝗼𝗻𝗲 𝗙𝗥𝗘𝗘 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗳𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗲𝗿.


During our session, we will dive deep into your organization's goals and mission, and develop a tailored strategy to make your next fundraiser a huge success.


Don't miss out on this opportunity to level up your fundraising game.

Book your session today and let's make a difference together!





Bracha is the founder and CEO of TOP.

With over 18 years experience in marketing, directing and video production,

Bracha has produced some of the most highly viewed productions in the Jewish world, helping major organizations increase funding and viewership by millions.


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2 comentários

Avaliado com 0 de 5 estrelas.
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Convidado:
15 de mar. de 2023
Avaliado com 5 de 5 estrelas.

So true!!!

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Convidado:
15 de mar. de 2023
Avaliado com 5 de 5 estrelas.
Thanks for the tips. Yehudit Malol from Israel
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